Marketing Consultancy
Whether you are an experienced seller of new homes for Shared Ownership sale or a complete novice, LWC will help you to improve your homes, products and services.
Full support for all your sales and marketing needs: We will help you develop your sales operation and brand from scratch.
• Market research/competitor analysis
LWC has a solid insight into the North West housing market and constantly monitors the changing market utilising both data and local market intelligence. Having a good working knowledge of local housing markets across the North West enables us to confidently advise on appropriate tenure mix, suitable property types and development and property specification requirements for your developments. LWC aim to understand the local community where you are developing, the area profile and what local households’ requirements are in respect of housing.
• Specifications and design
LWC understand the local market and new build competitor offer where you are developing homes for sale. LWC will advise you regarding appropriate design and specifications so that your product is competitive and desirable in the market place as well as appealing to your target market. LWC work closely with our partner interior designers to monitor trends and create beautiful show homes and sales offices within budget.
• Branding, sales and marketing
Marketing strategies for achieving off-plan sales.
LWC will work closely with you to determine appropriate marketing budgets for your development. LWC will develop a comprehensive marketing, PR and media strategy that will help to reassure your executive teams regarding sales risk, be appealing to your target market and maximise the sales success of your development. Utilising the services of trusted partner media buyers and design agencies will help deliver creative and innovative marketing campaigns within budget.
• PR and social media strategy and delivery
LWC will help you to develop your brand and maximise sales via all social media channels including Twitter, Facebook, LinkedIn and YouTube. LWC will partner with a trusted PR Agency to ensure maximum press and on-line exposure for your developments. LWC can also arrange and coordinate VIP launch events for your developments ensuring that both the press and prospective buyers are exposed to your development.
• Website and CRM systems
LWC have plenty of experience in developing high performing property websites and understand the requirements for your website and CRM systems. LWC can advise and support the development of your digital platforms.
