Southway Housing Trust/Gecko Homes
LWC were appointed to support Southway’s new sales team to develop sales and marketing strategies for their growing development programme. With a development of 46 Shared Ownership homes already on site, LWC supported Gecko Homes on all aspects of sales and marketing to achieve off-plan sales success. In particular, LWC helped Gecko Homes establish sales processes and procedures, relationships with key suppliers (mortgages, solicitors, interior design, advertising, design agencies), develop marketing and social media campaigns, provided creative support and artwork and prepared them for their first sales launch. As well as helping the sales team to drive sales for their current programme, LWC provided valuable advice in respect of providing market intelligence reports to support investment decisions and residential strategies for their new development pipeline.
“From a slow start Lisa helped us get ready for our first sales launch and now in a position to deal with the impending increased sales programme. Across process mapping, policy writing, market analysis and training we have benefited from her considerable experience in this area and she will leave us in a healthy position ready to meet our sales and marketing targets, comfortable we can demonstrate robust procedures and due diligence. Clearly a well worth appointment she has got us where we need to be.”
Matt Roberts, Strategic Director of Development at Southway Housing Trust.
